Isyss is an urban/pop female vocal group from Los Angeles. The members are Quierra Davis Martin, the 19 years old singer, Lamyia Good, 19, Ardena Clark, 18, and LeTecia Harrison, 17.
Apparently, it’s said that Arista Records President/CEO, Antonio “L.A.” Reid, signed the girls immediately when he first heard them. If you’re wondering what they’re like, well, critics have compared them to other R&B groups such as Destiny’s Child, Total and Xscape.
Anyway, in an elite partnership with major record label, Arista Records, Ford will showcase both production and tricked out Focus models in an online promotion that’ll featuring the girls from Isyss.
This is the first time that Ford has utilized an on-line video promotion to target the urban and African American markets. Ford, a leader in multicultural marketing efforts, worked with UniWorld Group Inc./Urban Force {Ford’s African American agency of record>, to develop this unique and innovative promotion.Officially titled “Focus on the Video.com”, the promotion will run from the 9th of July till the 29th and it invites participants to go to http://www.focusonthevideo.com
and select cast, clothes and car — Ford Focus ZX3, a Saleen modified ZX3, ZX5 or ZTS Mach Audio — to use in Isyss’ video for their next song ‘Single For The Rest Of My Life’ which you’ll be able to hear among others at their authorized cyberhome http://www.isyss-online.com
So what’s this “Focus on the Video” all about? Well, it’ll be an online promotion and sweepstakes inviting consumers to assist in the creation of a music video by vote. The promotion involves audiences going to the website, a colorful and youth-oriented site, to select cast, styling and a Ford Focus for Isyss’ new music video. Participants are given four choices from each category with the final tally to be determined on the last day of the promotion, the 29th of July. Choices with the most votes will be used in the production of Isyss’ new music video ‘Single For The Rest Of My Life’. The new video will be shown this summer while the group’s debut album, ‘The Way We Do’ will be released in September.
The sweepstakes component invites registered participants to enter to win a Ford Focus ZX3 or a $14,000 coupon towards a Ford Division vehicle.