Sean P Diddy Combs will star in a reality show on MTV this autumn about the finding and making of a hip-hop band and will not focus on the entertainment impresario’s private life.
“This is not ‘The Osbournes’ in P Diddy’s house ok” said John Miller, an MTV executive. This was said because before Wednesday’s announcement, there was speculation in the music industry that Diddy would join the growing list of stars with shows similar to MTV’s highly successful one about the personal life of heavy metal rock star Ozzy Osbourne and his family.
Rather, Combs will star in 10 half-hour ‘Making the Band II’ shows starting 12th of October on the cable network featuring candid scenes of his business, not personal life.
“It gives me a chance to have it clear to people what I do. That I just don’t throw white parties in the Hamptons every day. That I do work 20 hours a day and I am good at what I do,” Diddy said at a news conference.
Diddy sees himself as “this generation’s starmaker,” like Motown legend Barry Gordy for his generation.
Diddy, his assistants and camera crews will travel to at least eight U.S. cities starting next week in search of a band he can then mould into stars.
Diddy said he is uniquely placed to do the show, because he is a recording artist as well as head of a record label, Bad Boy Entertainment.
Among Bad Boy successes are Notorious B.I.G., Faith Evans plus 112, a male vocal group.