Top Music Industry A&R Opens Door to New Hip Hop Producers.

Veteran A&R Mike Heron, consultant to Interscope Records, Def Jam, Rawkus Records & more has partnered with to find the next generation of powerhouse Hip Hop producers. Producers can now submit music for the current project, champion rapper Joell Ortiz.

Submitting tracks offers an unparalleled rare opportunity to work with one of the most talked about rappers in underground music.
Poised for success, this Brooklyn, NY native rolls with the punches as some of the industry’s hottest producers and tastemakers co-sign & contribute to his upcoming project, The Total Package, Vol. 1.

Artists featured on the current release include; Kool G Rap, Black Rob, Nate Dogg, Tony Touch, Noreaga, Jay-Z, Novel, Royal Flush, B-Real of Cypress Hill & more, Hosted by Big Mike.

Production is handled by chart toppers such as Alchemist, Ayatollah, Beatnuts, Ghetto Pros, Red Spyda, Roots & more -From Kay Slay to Tony Touch to Whoo Kid to Stretch Armstrong, among others, who began featuring Joell on his NY radio show alongside future stars like 50 Cent, Juelz Santana & Red Spyda… This “modern day Pun” STAYS in heavy rotation with top DJs.
Other notable Industry Co-signs include The Tim Westwood show, Future Flavors with DJ Marley Marl and Pete Rock & promos for the Wake Up Show with Sway and Tech.

Joell has been Bestowed with the honorable Chairmans Choice award in XXL Magazine (2/04),  Unsigned Hype in the Source Magazine (3/04), and recently secured a spot on EA Sports’ NBA live 2005 by being crowned champion at the EA Sports/Arista Records rap battle, hosted by Jermaine Dupri and judged by Swiss Beats, Lil Kim and Big Tigga.

For additional information, demo tracks, and music submissions, visit

####, established in 1996, is a proven industry tastemaker in critical sound design, providing drum & FX libraries to some of the music industry’s top producers, with more than 80 soundware products in the vein of Hip Hop.

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