Sophie Ellis-Bextor checked in with fans on her official forum last week and provided details on her new video, and new hair color.

“Well I have dyed my hair red. I love it” she said. “At first I went kind of auburn, then for the video for the new song, it’s very classic red and I’ve now settled for a raspberry/purple do.”

“I am very happy with it. It is permanent dye. Dark brown is my natural state and I think it suits me the best but I’ve been that colour pretty much non-stop for yonks and I wanted a change. It’s a bit of fun.”

Cool.