Destiny’s Child star Beyonce Knowles and her mother Tina announced the name of their highly anticipated clothing line on Wednesday, The House Of Dereon (pronounced as De – Ron).
The line, named after Tina Knowles’ mother and Beyonce’s grandmother, honors the woman who worked as a seamstress for a living and started Tina’s love of fashion.
The line, inspired by three generations of women who have joined together in a labor of love, is expected to hit stores in Fall 2005. A hip-haute fashion legacy begins while unprecedented anticipation on the part of retailers and consumers continues to build for the debut of the women’s contemporary fashion line.
Beyonce says, “To me, this is the greatest way to enter into the fashion world. Inspired by my grandmother, working with my mother and pursuing a dream we have all had for many years establishing an important fashion company.”